Brand identity and multi-platform campaign design for an agriculture initiative.
I worked on a wide range of marketing and branding projects for OneFarm to strengthen their brand identity, which was comprised of only a basic logo and some colours at the time. I developed a comprehensive brand guide, designed packaging, and created activation mockups and marketing materials. My work spanned print ads and collateral, social media videos, and campaign assets, ensuring a consistent, impactful visual presence across digital and physical platforms.
Client
Shyft – Powered by Standard Bank
Role
User Interface Design
User Experience Design
Prototyping
Tools
Figma
Photoshop
Year
I was part of a team that conducted a design sprint to explore ideas on how the Shyft app could be improved and transformed to further enhance its value proposition. Over two weeks, we analysed competitor apps, interviewed active and past users to uncover pain points and preferences, and prototyped actionable solutions. I was responsible for the interface design and prototyping, ensuring clarity, usability, and feasibility within technical constraints.